Description
Hasbro is hiring a Brand Manager to drive product development and marketing for its new licensed K-Pop Demon Hunters brand in partnership with Netflix. The role develops product strategy, leads marketing programs, builds branded product initiatives, analyzes category and POS data, manages forecasts and inventory, and drives retail sales and go-to-market efforts in the United States. The position is onsite Tuesday–Thursday at Hasbro’s new Boston location, with interim onsite work at Hasbro’s Pawtucket headquarters or a temporary Boston location. Candidates need at least six years of progressive brand or product-development experience, a bachelor’s degree in marketing, business management, or a related field, and strong cross-functional collaboration, communication, project-management, and analytical skills. The pay range is $99,200–$162,700 USD, with possible annual and long-term incentives.
