Summary from listing
The role leads brand strategy, brand guidelines, creative and content teams, new-product introductions and launches, advertising and promotional budgets, competitor and customer insights, and international brand presence. It also coordinates ATL and BTL campaigns and refreshes brand content across websites, social media, and third-party channels. Candidates need a degree or higher in Business Management or Marketing, experience managing multinational brands, preferably in FMCG, and strong knowledge of marketing, advertising, market research, consumer behavior, and marketing analytics; at least five years of experience is often required.
