Description
The Business Analytics Manager leads client-facing analytics, media planning, budget and plan optimization, measurement, consumer segmentation, audience identification, and strategic marketing problem-solving. The role also mentors and trains managers and analysts, provides methodological guidance to agency teams, and requires strong data and analytics expertise, leadership, communication, and project-management skills. A university degree and at least seven years of data and analytics experience in advertising, management consulting, marketing, or digital consulting are required.
