Central Growth & GTM Lead at Packt

Compensation

₹135,000 – ₹200,000/mo

Setup: Remote, Hybrid
Type: Full-time
Level: Lead
Posted: Jun 25, 2026

Description

Packt is seeking a Central Growth & GTM Lead to build and operate a comprehensive GTM operating system. This role involves defining floor standards, creating a central content engine, developing a community structure, implementing attribution frameworks, and partnering strategically with Product and vertical PDs. The ideal candidate will have extensive experience in building growth or marketing systems from scratch, especially in a startup environment.

Required Skills

Startup Experience
Community Building
Content Systems Development
Attribution and Analytics
Paid Growth and Experimentation

Additional Information

Required Previous Experiences: Built growth or marketing systems from 0→1 or scaled them from 1→N within a startup environment.
Proven ability to build and scale technical or practitioner-led communities.
Ability to design and implement scalable content systems from the ground up.
Strong foundation in building attribution frameworks.
Experience running structured paid acquisition experiments with clear attribution and ROI analysis.
Preferred Qualifications: Experience working with creators, including structuring partnerships, revenue-sharing models, and co-marketing initiatives.
Developer Relations (DevRel) Background.
Background in B2B marketing or events.
Familiarity with outbound GTM tools and workflows.