Description
The Marketing Analytics Consultant will conduct statistical analysis, regressions, projections, A/B and diff-in-diff experiments, and KPI dashboards to explain and forecast sales, margin, and competitiveness; translate insights into recommendations for budget, channels, assortment, pricing, and promotions; validate data with IT; and coordinate with Commercial, Marketing, Trade, and IT. The role requires quantitative education, retail or CPG analytics experience, statistical and experimental-design expertise, and familiarity with Salesforce, Tableau, and Power BI, with Python, SQL, MMM, causal methods, Git, cloud platforms, and English as differentiators.
