Description
Zynga is hiring a Consumer Insights Manager to independently lead qualitative and quantitative primary research across marketing and game design initiatives. The role involves designing research methodologies, executing studies from player interviews through segmentation, analyzing and visualizing data, sharing insights with stakeholders, managing vendors and partners, and building research panels. It requires at least four years of custom primary research experience, proficiency with research methods and survey platforms such as Alchemer and Qualtrics, strong relationship-building skills, and fluent English; Turkish and gaming experience are advantageous. Some international travel is required.
