Content and Social Lead at Hercules

Compensation

$100,000 – $250,000/yr

Setup: Remote, Hybrid
Type: Full-time
Level: Lead
Posted: Feb 23, 2026

Description

Hercules is seeking a Content and Social Lead to oversee all aspects of organic growth, including thought leadership, social media channels, newsletters, and video content. The role involves building a consistent content engine to drive awareness, traffic, and sign-ups. Responsibilities include managing contractors, directing video production, and optimizing assets for various platforms.

Required Skills

organic social growth
writing and editorial judgment
creative direction for short-form video
content production system
analytics
AI workflows

Additional Information

Preferred Qualifications: Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
Strong creative direction for short-form video (scripting, structure, creator guidance)
Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
Comfort with analytics (what moved, why it moved, and what to do next)
Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis