Description
The Content Optimization Specialist will analyze Douyin livestream and short-form video performance, establish KPI frameworks and dashboards, identify retention and engagement opportunities, and translate data into actionable recommendations for content strategy, programming, and customer engagement. The role also optimizes discoverability through keywords, hashtags, titles, and thumbnails, monitors traffic mix, and collaborates with analytics, marketing, and cross-functional teams. It requires 4–7 years of content analytics and social media performance analysis experience, proficiency with Numbers, Excel, and BI tools, Mandarin and English fluency, and strong communication skills.
