The Content Strategist develops and manages integrated, multichannel content for IKEA, translating business and marketing objectives into engaging copy, social media, loyalty, ORM, and activation content. The role coordinates with agencies, external partners, and cross-functional teams; maintains brand consistency; uses performance data to optimize content; and identifies opportunities from emerging platforms, technologies, cultural trends, and customer behaviors.
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Furniture, home accessoriesDelft, Delft, NL
Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!