Summary from listing
Sonova is hiring a Conversion Rate Optimization Lead to own experimentation across its global web estate and digital funnels. The role manages a continuous A/B and multivariate testing pipeline, applies consumer psychology and behavioural economics, analyses quantitative and qualitative data, uses AI and automation tools, collaborates with marketing, brand, and design teams, establishes global CRO governance, and reports performance to senior stakeholders. Candidates need at least three years of experience in conversion optimization, growth marketing, or a heavily data-driven digital marketing role, along with analytical, testing, personalization, AI, and project-management skills.
