Description
The CRO Lead will drive measurable improvements across Ritchie Bros. digital customer journeys by combining growth marketing, customer experience, analytics, experimentation, UX, and technical web development. The role leads A/B, multivariate, personalization, and other experiments; analyzes GA4 and behavioral data; improves landing pages and conversion funnels; develops personalization and growth strategies; and collaborates with Marketing, Product, Technology, Analytics, and other teams. The position requires at least three years of relevant experience, experimentation and analytics experience, web development knowledge, and strong stakeholder-management skills.
