Description
The Course Adoption Marketing Manager leads strategic marketing, positioning, branding, and go-to-market planning for APA’s higher-education coursebooks and learning resources. The role defines target audiences, develops messaging and value propositions, coordinates with editorial, sales, and marketing teams, manages new editions and backlist titles, creates sales enablement materials, monitors competitive and market trends, and tracks campaign success. A bachelor’s degree and at least five years of marketing and brand strategy experience in an intellectual-property education market are required; the position is remote and may involve occasional conference travel or in-office meetings.
