Creative Strategist at PetLab Co.

Setup: Hybrid
Location: London, England
Type: Full-time
Posted: Mar 17, 2026

Description

PetLab Co. is seeking a Creative Strategist to act as a bridge between media buying and the creative team, focusing on data-driven storytelling to optimize ad performance. The role involves analyzing performance data, developing creative ideas, managing production, designing testing strategies, and iterating on campaign effectiveness. The ideal candidate will combine strong creative instincts with analytical rigor, having extensive experience in performance marketing within fast-growing DTC brands.

Required Skills

Data Analysis
Performance Auditing
Creative Ideation
Scriptwriting
Production Management
Testing Strategy
Iteration
Analytical Skills
Communication Skills
Meta advertising ecosystems
TikTok advertising ecosystems
performance marketing metrics (ROAS, CPA, CTR, Hook Rate)

Additional Information

Required Previous Experiences: 3+ years of experience in creative strategy or performance creative roles
Experience working in high-growth, paid social-led DTC brands
Deep expertise in Meta and TikTok advertising ecosystems
Strong analytical skills and the ability to interpret performance data to inform creative decisions
A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
A proven track record of driving revenue growth through paid creative
Experience briefing or directing creators, influencers, or UGC production
Preferred Qualifications: Excellent communication skills — able to present insights and defend creative decisions with data