Creative Strategist at PetLab Co.

Compensation

$75,000 – $85,000/yr

Setup: Remote
Location: Austin, Texas
Type: Full-time
Posted: May 28, 2026

Description

PetLab Co. is seeking a Creative Strategist to bridge media buying and creative teams, focusing on data-driven storytelling for performance marketing. The role involves analyzing ad performance data, developing high-converting creatives, managing production, and iterating on successful campaigns to drive customer acquisition and revenue growth.

Required Skills

Data Analysis
Performance Auditing
Concept development
Scriptwriting
Production Management
Testing Strategy
Iteration
Communication skills

Additional Information

Required Previous Experiences: 3+ years of experience in creative strategy or performance creative roles
Experience working in high-growth, paid social-led DTC brands
Deep expertise in Meta and TikTok advertising ecosystems
Strong analytical skills and the ability to interpret performance data to inform creative decisions
A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
A proven track record of driving revenue growth through paid creative
Experience briefing or directing creators, influencers, or UGC production
Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
Excellent communication skills — able to present insights and defend creative decisions with data