Description
The Creative Strategy Manager will lead data-driven creative strategy and development across Meta, Google, TikTok, Reddit, and emerging channels. The role oversees creative campaigns from concept through delivery, develops video scripts and UGC briefs, analyzes campaign performance against KPIs, tracks creative trends, conducts incrementality and lift testing, and builds frameworks linking creative variables to CTR, CVR, CAC, and ROAS. The position requires at least three years of relevant experience, strong creative-testing methodology, performance-data fluency, and English fluency; it is based in Munich with hybrid working.
