Description
The role manages Obramax’s CRM strategy and customer relationship program by analyzing customer data, segmenting customers, creating profiles, developing and monitoring communication journeys, analyzing purchase behavior with PowerBI, tracking engagement and relationship-program performance, and presenting results. It requires a degree in marketing, advertising, business administration, information technology, or a related field, knowledge of CRM, relationship marketing, segmentation, and marketing metrics, and familiarity with CRM tools such as MarketingCloud or Insider. Benefits include medical and dental insurance, life insurance, Wellhub, a home-office kit, meal vouchers, and other awards.
