Description
The CRM Audience Activation Lead will define and scale global audience strategy, segmentation, targeting, and activation infrastructure across CRM channels such as email, SMS, push, and in-product messaging. The role leads Salesforce Marketing Cloud Advanced and Salesforce Data Cloud adoption, partners with enterprise systems, data engineering, and CRM teams, establishes governance and experimentation processes, and improves lifecycle marketing performance. Candidates should have a BA/BS degree preferred, at least five years of relevant experience, strong CRM and marketing technology expertise, SQL knowledge, and experience with global privacy and compliance regulations. The role is hybrid, requiring office attendance two days per week near one of the listed office hubs.
