Description
Kaizen Gaming is hiring a CRM Manager to plan and coordinate data-driven CRM strategy and execution for Sportsbook and Casino products in a local market. The role focuses on personalized, multi-channel campaigns, lifecycle journeys, segmentation, customer engagement, retention, reactivation, cross-sell, bonus-budget optimization, performance forecasting, creative development, compliance, competitor monitoring, and reporting to senior stakeholders. The position is hybrid and requires at least four years of CRM, lifecycle management, or marketing experience, CRM-tool expertise, strong analytics, campaign management, and stakeholder collaboration skills.
