Description
The role owns lifecycle CRM strategy across product verticals, including engagement, retention, onboarding, reactivation, and personalized campaigns. It leads end-to-end marketing automation across email, push, in-app, and in-browser channels; manages CRM and CDP platforms, segmentation, data flows, API integrations, and automation architecture; develops responsive HTML/CSS templates; analyzes campaign performance; and collaborates with Product, Marketing, Creative, Legal, Compliance, and Technology teams. The position also applies AI and machine learning to personalization and campaign operations, with a minimum of 4–6 years of relevant experience and strong CRM, CDP, API, and lifecycle marketing expertise.
