CRM Manager at Soft2Bet

Department: Marketing Department

Compensation

$120,000 – $135,000/yr

Location: New Jersey
Type: Full-time
Level: mid
Posted: Aug 21, 2025

Description

Soft2Bet is hiring a full-time, on-site CRM Manager in Fort Lee, New Jersey to own CRM strategy and execution for the New Jersey market. The role covers customer onboarding, engagement, retention, churn prevention, reactivation, and localized campaigns across email, SMS, push, and onsite messaging, while collaborating with product, content, design, and data teams and ensuring compliance with U.S. regulatory and responsible-gaming standards. Candidates should have at least three years of CRM experience, ideally in iGaming or digital entertainment, along with CRM platform, data analysis, segmentation, and stakeholder-management skills. The position offers a salary of $120,000–$135,000 USD, medical, dental, and vision benefits, a 401(k), and paid time off.

Required Skills

CRM strategy
Campaign execution
CRM platforms
A/B testing
Segmentation
Stakeholder management

Additional Information

Required Previous Experiences: At least 3 years of CRM experience, ideally within iGaming or digital entertainment.
Hands-on experience with CRM platforms such as Braze, Optimove, or Salesforce.
Experience with data analysis, A/B testing, segmentation, and performance reporting.
Preferred Qualifications: Strong understanding of the United States market, especially New Jersey consumer behavior and regulatory environment.
Excellent communication, stakeholder management, and organizational skills.
Proactive, self-motivated, and comfortable managing projects independently.
Translation Company Name: Soft2Bet

About Soft2Bet

Soft2Bet

iGaming

Soft2Bet is a leading iGaming company with a primary focus on providing turnkey solutions such as online casino and sportsbook software. We deliver innovative and unique brands!