Description
The CRM Optimisation Lead will serve as the primary local contact for Australian CRM-related matters, bridging Australian operations with global CRM teams. The role involves coordinating CRM activity around product launches and sporting moments, monitoring trading and product pipelines, reviewing competitor activity, ensuring regulatory compliance, analysing customer trends, supporting seasonal campaign planning, and leading continuous-improvement WIP meetings. The position requires CRM, marketing operations, campaign coordination, sports betting or regulated marketing experience, stakeholder management, analytical skills, and knowledge of the Australian market and sporting calendar.
