Description
BRP is hiring a CRM Product Owner to report to the Acquisition CRM Manager and own the strategic growth and roadmap for customer engagement products. The role covers customer and dealer needs, consent and preference management, Agentforce chatbot capabilities, backlog management, cross-functional collaboration with Privacy, Legal, Development, IT, and external partners, KPI monitoring, issue resolution, documentation, training, and change management. The position requires Salesforce ecosystem knowledge, customer data and consent management experience, business and customer mindset, adaptability, and strong stakeholder management skills. Benefits include an annual bonus, paid time away, a pension plan, collective saving opportunities, fully paid healthcare, a flexible work schedule, educational resources, and a discount on BRP products.

