Description
iHerb is hiring a CRM Program Manager to own one or more customer lifecycle marketing channels or programs, including direct mail, SMS/WhatsApp, push notifications, and opt-in growth across email, push, and app. The role defines strategy, roadmaps, KPIs, campaign execution, segmentation, creative review, and performance reporting, while coordinating cross-functional work and managing metrics such as opt-in rates, engagement, conversion, and revenue contribution. The position requires at least seven years of marketing experience in CRM or retention marketing, CRM-channel management experience, strong analytical and project-management skills, and familiarity with tools such as Excel, SQL, Tableau, Asana, Confluence, or Jira. The expected base salary is $77,234 to $110,000 USD.
