Description
HL Bank Singapore is seeking a highly motivated individual to drive growth and innovation in their cross-border banking segment. The role involves designing and executing comprehensive user acquisition, activation, and retention strategies, owning core commercial growth metrics, and defining a unique value proposition. Additionally, the candidate will plan and execute growth marketing strategies, identify and negotiate strategic partnerships, and foster ecosystem offerings. They will also act as the business owner for cross-border digital features, partnering with product and UX/UI teams to optimize digital journeys. Finally, the role includes analyzing campaign performance and customer behavior using data analytics to inform effective strategies.
