Description
The role is responsible for building and implementing a Customer Data Platform, developing a data-driven personalization roadmap, managing personalized customer communication across app and direct marketing channels, creating automated acquisition, activation, and retention measures, monitoring customer segments, and defining campaign processes from planning through evaluation. The position requires a degree in business administration, marketing, or a comparable program, several years of project management and cross-channel personalization experience, direct marketing and multichannel campaign expertise, CDP and CRM knowledge, analytical and communication skills, and German and English proficiency. It is an on-site office role with mobile work by agreement.
