Description
The D2C Performance Marketing Manager is responsible for the full traffic-acquisition strategy and campaign management of a D2C webshop across SEA, affiliate marketing, social ads, newsletters, and other performance channels. The role manages the external performance marketing agency, allocates budgets, optimizes ROAS and blended acquisition efficiency, oversees SEO and organic growth, defines cross-sell and up-sell mechanisms, builds the CRM foundation, and manages the D2C marketing budget. The position also contributes to Amazon, Otto, and JD advertising and requires at least three years of performance marketing or digital growth experience, strong multi-channel and SEO knowledge, CRM and agency-management experience, and fluent German and English.
