Description
The Data Marketer will support performance optimization and integrated marketing insights for a regional bank’s marketing team. Reporting to the Marketing & Brand Manager, the role analyzes digital and local marketing performance, optimizes metrics such as CAC, LTV, and campaign ROI, manages audience segmentation and data flows, synthesizes insights across campaigns and customer lifecycles, develops reporting dashboards, forecasts performance, and ensures compliance with banking privacy requirements. The position requires 4–8+ years of marketing analytics, performance marketing, or data analysis experience in the financial or highly-regulated industry, along with proficiency in analytics and reporting tools.
