Description

Vortexa is seeking a Demand Generation Manager to shift their focus from lead generation to a demand generation function. This role involves orchestrating a small core team, embedding specialists, and utilizing AI-powered workflows to drive demand across the entire funnel, from initial signals to account expansion. The manager will own a comprehensive demand generation strategy, focusing on net new and expansion motions, optimizing inbound conversions, and aligning with sales and customer success.

Required Skills

Demand Generation
Full-funnel Demand Generation Strategy
Account-Based Marketing (ABM)
Intent-Driven Cross-Sell Plays
Inbound Motion Design & Optimisation
Content Strategy
Paid Performance Channel Strategy
Organic and SEO Growth
Keyword Strategy
AI Search Visibility (GEO/AIO)
Marketing Technology Stack
Marketing Automation

Additional Information

Required Previous Experiences: Proven B2B demand generation experience in a high-growth SaaS or data/analytics business with a complex, high-ACV product.
A track record of rebuilding demand generation culture and measurement — not just managing it.
Experience owning pipeline across both net new and expansion motions.
Fluency in marketing automation — Marketo is the current platform — and a clear strategic and operational understanding of how inbound and outbound motions work together: how demand generation creates the signal that outbound acts on, and how to design the handoff so neither motion wastes the other’s work. The stack is actively evolving; underlying capability matters more than tool familiarity.
An AI-first mindset with specific, hands-on experience building automated and AI-powered marketing workflows.
A genuine interest in building AI-powered marketing workflows — not as an observer, but as an active collaborator. We are investing in an AI-powered marketing operating system covering content repurposing, paid copy generation, outreach personalisation, and automated content-to-video pipelines. This person will help shape and pressure-test that build alongside our digital growth team.
A forward-looking view on how marketing teams are evolving: comfortable leading through influence and specialist resource rather than headcount, and genuinely excited by the idea that a well-orchestrated small team with the right tools and partners can outperform a traditional large one.
A principled view on marketing technology — platform-agnostic, focused on what a modern stack needs to do and how to evaluate it as the landscape evolves.
Commercial credibility: comfortable owning a number and presenting alongside quota carriers in a revenue review.

About Vortexa

Vortexa

energy analyticsLondon, United Kingdom

Vortexa builds energy market data bottom-up, cargo by cargo and vessel by vessel, and provides decision intelligence for the energy market. Vortexa’s integrations help traders, analysts and charterers make trading decisions, and the company has 250+ clients. Launched in 2016, Vortexa has 160+ employees and 6 offices globally.

Open roles: 21
New in 30 days: 7
Founded: 2016

Who they serve

Vortexa’s integrations help traders, analysts and charterers make trading decisions.

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Demand Generation at Vortexa

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Required Skills

Additional Information

About Vortexa

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