Description
Coupa is hiring a Demand Generation Manager for its Integrated Marketing team to generate high-quality B2B enterprise software leads, support pipeline and revenue goals in North America, and partner with sales development, marketing operations, product marketing, content, and customer marketing. The role involves executing demand generation campaigns, measuring performance with analytics and KPIs, optimizing programs, and implementing lead nurturing. Candidates need at least four years of B2B enterprise software growth marketing or demand generation experience, with Salesforce.com and Marketo required; procurement or supply chain marketing experience, Tableau, sales engagement tools, and AI tools are preferred. The position offers global well-being perks and location-specific benefits including medical and dental insurance.
