Description
Intuit is hiring a Demand Generation Principal for the Accountant audience to own demand-generation strategy and pipeline targets across two audiences: accountants buying the Intuit Accountant Suite and accounting firms recommending mid-market solutions to their clients. The role builds full-funnel campaigns, through-the-firm referral programs, segment-specific journeys, partner and sales collaboration, ecosystem events, and measurement frameworks, while advising marketing, product, and sales teams. It requires 10+ years of B2B demand generation or integrated marketing experience, specialized audience expertise, strong analytical and cross-functional leadership skills, and is based in Mountain View with a base pay range of $205,000 to $277,500.
