Demand Generation Program Manager at grafanalabs

Compensation

$100,000 – $120,000/yr

Setup: Remote
Type: Full-time
Posted: Jul 15, 2026

Description

Grafana Labs is seeking a Demand Generation Program Manager to lead and execute demand generation initiatives focused on expanding and cross-selling within existing customer bases. The role involves leveraging AI to build agentic workflows, managing multi-channel campaigns, connecting marketing signals to sales, and measuring program effectiveness. This is a highly scalable, innovative, and remote-first position ideal for someone passionate about defining the future of demand generation.

Required Skills

demand generation
growth marketing
lifecycle marketing
program management
AI tools

Additional Information

Required Previous Experiences: 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company
you've run programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) and can point to pipeline results in each.
Experience marketing to existing customers — expansion, cross-sell, or customer lifecycle programs — not just net-new acquisition.
Preferred Qualifications: Experience with PLG or product-led motions alongside sales-led ones.
Familiarity with the observability / monitoring / open source ecosystem.
You've worked in Marketo, Salesforce, and a modern data stack (BigQuery or similar).
You've written or shipped something public about AI in marketing operations.