Description
The Digital Communications Specialist develops and executes digital communication and content strategies for medical education projects and social media campaigns within the healthcare sector. This includes creating engaging content tailored for medical professionals like doctors and healthcare experts, translating complex medical information into accessible formats such as LinkedIn posts, infographics, videos, and educational assets. The specialist will also develop LinkedIn strategies, manage Instagram ads and paid social initiatives, create creative concepts for video content, and produce and publish LinkedIn articles. They will conduct independent research on medical topics, collaborate with internal teams, and ensure compliance with regulatory requirements like the Heilmittelwerbegesetz (HWG).
