Description
The Digital Marketing Manager will formulate and execute user engagement strategies to grow the active customer base and increase user retention. This role involves partnering with internal business units and IT teams to integrate MTR Mobile into a digital ecosystem, driving customer loyalty and revenue. The manager will initiate and manage direct marketing campaigns and loyalty programs, collaborating with IT and vendors for successful deployments. They will also monitor market trends, evaluate app performance using digital metrics, and continuously innovate the app proposition.
