Summary from listing
The Digital Marketing Manager will lead digital marketing and paid advertising strategy, including global cross-channel lead generation, brand awareness, website conversion optimization, paid and organic search, and digital performance reporting. The role manages campaigns across AdWords, Bing, LinkedIn, Facebook, and demand-based platforms; develops ABM and demand-growth strategies; optimizes budgets, KPIs, and campaign performance; collaborates with content and marketing teams; and evaluates marketing technology. The position requires 5–7 years of digital marketing and paid advertising experience with enterprise technologies, including ABM, SEO, performance reporting, A/B testing, advertising platforms, analytics tools, agency management, attribution modeling, and marketing automation platforms.
