Description
The client, a software publisher based in Lyon, is recruiting a newly created Digital Marketing Manager to structure, develop, and lead its marketing and communications strategy. Reporting to the CEO, the role will generate leads and develop business through cross-selling and upselling, manage SEO and SEA campaigns, produce content and sales materials, organize events, and collaborate with external providers and the sales team. The position requires higher education in marketing and at least three years of digital marketing experience, with SaaS and insurance-sector knowledge preferred. The role uses HubSpot CRM, Brevo, EPR, Power BI, Adobe, Canva, and Google tools.
