Description
UWorld is seeking a Sr. Search Engine Marketing (SEM) Specialist to manage paid search campaigns across Google, Yahoo, Bing, and other search and display marketing engines. The role includes planning and managing PPC campaigns, daily bid management, keyword research, account optimization, performance reporting, landing-page alignment, A/B testing, and paid keyword expansion. Candidates need a bachelor's or master's degree in marketing or a quantitative, test-driven field, at least six years of proven SEM experience, bid-management tool experience, SEM reporting experience, A/B and multivariate experiment familiarity, and AdWords, Bing, Facebook Business, and Google Analytics certifications.
