Description
The role is responsible for configuring and validating marketing events and tracking across platforms, maintaining data quality in GA4, developing channel measurement models from last-click to MTA and MMM, defining event and API taxonomies, performing analytical validations, and collaborating with the Data Engineering team. It requires strong technical knowledge of the Martech ecosystem, including GA4, tracking, measurement, attribution, and APIs, and offers a hybrid arrangement requiring one month in São Paulo's Morumbi office.
