Direct Marketing Manager at lulalend

Level: not_specified
Posted: Aug 13, 2026

Description

Lula is seeking a Direct Marketing Manager to lead their direct-to-customer marketing strategy, focusing on driving customer acquisition, engagement, conversion, retention, and cross-selling. This role involves owning and optimizing customer journeys across various communication channels like email, SMS, WhatsApp, and push notifications. The manager will collaborate with internal teams such as Product, Sales, Credit, Data, and Growth Marketing to develop data-driven lifecycle strategies, build scalable automated customer journeys, and continuously optimize performance to maximize customer lifetime value and commercial outcomes.

Required Skills

CRM
Lifecycle Strategy
Direct Marketing
Customer Communication Programs
Customer Segmentation
Personalization
Data Analysis
Experimentation Frameworks
Conversion Rate Optimisation

Additional Information

Required Previous Experiences: 5+ years' experience in CRM, lifecycle, or direct marketing.
Proven experience managing multi-channel customer communication programmes.
Experience with customer segmentation, personalisation, and lifecycle strategy.
Strong analytical capability with the ability to interpret data and make commercial recommendations.
Experience leading cross-functional initiatives involving Product, Sales, and Data teams.
Preferred Qualifications: Excellent stakeholder management and communication skills.
Knowledge of experimentation frameworks and conversion rate optimisation.