Description
The Director, Brand Implementation will define and lead enterprise brand implementation strategy, governance, operating models, standards, KPIs, dashboards, and adoption programs across Becton, Dickinson and Company. The role partners with executive leaders across marketing, communications, commercial, digital, operations, human resources, and business units to build organizational capability, drive transformation, and measure business value. It requires a bachelor’s degree in marketing, business, communications, or a related field, 12–15+ years of progressive experience in branding, marketing operations, communications, transformation, or related disciplines, and significant global enterprise implementation and governance experience. The position is based in Franklin Lakes, New Jersey, with approximately 15–25% domestic and international travel, and offers an annual salary of $192,000 to $307,200 USD plus benefits.
