Description
PENN Entertainment is hiring a remote Director of Lifecycle Marketing to lead customer lifecycle marketing for its iCasino and online Sportsbook platforms. The role owns promo, CRM, and retention strategy; manages email, SMS, push, retail, and paid communications; partners with martech and analytics teams; and develops customer segments and lifetime-value campaigns. Candidates need a bachelor’s degree, at least 8 years of online gaming lifecycle marketing experience, and 5+ years in senior leadership at an online gaming company.
