Director, eCommerce and Customer Acquisition at Resource Innovations

Resource Innovations is hiring a Director, eCommerce and Customer Acquisition to build and lead its eCommerce and direct-to-consumer customer acquisition capability. The role develops customer acquisition and performance-marketing strategies for utility marketplaces, pay-for-performance programs, and corporate demand generation; leads paid, social, email, and other channels; establishes testing, analytics, KPIs, and optimization practices; and builds the operating model, tools, partnerships, and talent needed to scale the capability. The Director reports to the Vice President of Marketing and requires a bachelor’s degree and 12+ years of relevant experience. The base salary is $130,000-$200,000, with a discretionary annual bonus and medical, dental, and vision coverage.