Director, Lifecycle Marketing at JustPark

JustPark, formed by ParkHub and JustPark, seeks a Director, Lifecycle Marketing to develop and execute the UK consumer lifecycle program. The role involves defining the marketing strategy for engaging, retaining, and growing the driver base, collaborating with various internal teams like CRM, paid media, and product marketing. Responsibilities include designing upsell/cross-sell programs, focusing on CLTV and retention initiatives, leading channel strategy for lifecycle communications, conducting audience segmentation and experimentation, and utilizing analytics for continuous improvement.