Description

Blue State is seeking a Director of Analytics to lead and evolve their data practice. This role involves mentoring a team of analysts, collaborating with various internal teams, and utilizing emerging technologies like AI to enhance analytics work. The successful candidate will focus on measuring programs effectively to drive organizational success in the nonprofit and advocacy sectors.

Required Skills

digital analytics
CRM data
paid media analytics
web analytics suites
Google Analytics
Optimizely
data analysis in Excel or Google Sheets
SQL
BigQuery
Snowflake
ETL processes
AI and emerging technologies
nonprofit and advocacy sector
communication skills
team management skills

Additional Information

Required Previous Experiences: 9+ years of experience in digital analytics
direct experience working with CRM data, paid media analytics, web analytics suites such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent), and data analysis in Excel or Google Sheets.
Experience in mass marketing with fundraising, advocacy, or ecommerce preferred.
Experience with digital martech is a plus!
expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake.
experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making.
Preferred Qualifications: mass marketing with fundraising, advocacy, or ecommerce
digital martech
Strong people and team management skills.
Stay at the forefront of AI and emerging technologies and their application to marketing analytics work — experimenting with new tools, developing a point of view on where they add genuine value, and building team fluency and confidence with them over time.
Informed perspective on the nonprofit and advocacy sector — understanding the pressures, opportunities, and structural shifts shaping philanthropy and civic engagement today, and translating that context into smarter measurement strategies and more relevant client counsel.
Excellent communication skills. Ability to interact with all levels of end users, including executive leadership and day-to-day practitioners, and colleagues from across departments.
Strong collaborator and relationship builder.
Ability to adapt to new situations, solve problems on the fly, stay organized, and clearly communicate with those around you. Teamwork and scrappiness required.
Shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
Empathy, communication, respect, and the ability to act as a role model at Blue State.

About Blue State

Blue State

strategy, creative, and technology

Blue State is an independent, full-service strategy, creative, and technology firm based in the US and UK. We drive growth and meaningful change for leading nonprofits, causes, campaigns, and companies.

Customers and case studies

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Lloyds Banking Group
Group Brands & Marketing, Lloyds Banking Group

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Director of Analytics at Blue State

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Required Skills

Additional Information

About Blue State

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