Director of Influencer Marketing at PetLab Co.

Compensation

$115,000 – $150,000/yr

Setup: Remote, Hybrid
Location: Austin, Texas
Type: Full-time
Posted: May 28, 2026

Description

PetLab Co. is seeking a Director of Influencer Marketing to lead and scale a comprehensive influencer program aimed at driving organic brand growth and direct response performance marketing. The role involves designing and executing influencer strategies, managing creator relationships, optimizing content for various platforms like Meta and TikTok, and integrating influencer content with paid media efforts. The successful candidate will focus on building scalable systems, leveraging AI tools, and fostering a high-performing team to achieve measurable performance and revenue growth.

Required Skills

Strategy
Program Development
Execution
Creator Management
Creative Strategy
Analysis
Scaling
AI tools
automation
relationship management
campaign tracking
reporting systems

Additional Information

Required Previous Experiences: 3–6+ years experience managing or scaling influencer marketing programs
Proven experience growing influencer channels within DTC, ecommerce, or CPG brands
Demonstrated success managing large creator networks
Strong experience with performance-driven influencer campaigns
Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them
Experience creating clear, effective influencer briefs
Strong negotiation and relationship-management skills
Comfortable working with analytics, reporting systems, and campaign tracking
Experience implementing scalable systems and operational workflows
Familiarity with AI tools and automation to streamline influencer processes
Highly organised and capable of managing multiple campaigns simultaneously
Experience building and leading influencer teams
Preferred Qualifications: Understand how to bridge organic creator content with paid advertising
Be comfortable managing large volumes of creators simultaneously
Have experience working within DTC, ecommerce, or subscription businesses. Experience in CPG categories such as supplements, nutrition, wellness, and pet products is highly advantageous.
Be highly organised and systems-driven, capable of bringing structure to a complex channel
Have strong creative instincts and understand what makes content perform on social platforms
Be extremely hands-on and thrive in high-growth startup environments