Director/Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager at firmpilotailawfirmmarketing

Compensation

$100,000 – $135,000/yr

Setup: Remote
Location: Miami, Florida
Type: Full-time
Level: not_specified
Posted: Jul 28, 2026

Description

FirmPilot is seeking an experienced Director/Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to drive marketing growth by optimizing landing pages. The role involves designing, launching, and continuously improving high-performing WordPress landing pages, partnering with the Paid Media team to enhance Google Ads Quality Score, and implementing A/B testing initiatives. The ideal candidate will leverage AI tools like Claude and ChatGPT to streamline workflows and achieve measurable business outcomes.

Required Skills

Conversion Rate Optimization
landing page optimization
performance marketing
building and optimizing WordPress landing pages
Google Ads Quality Score
structured experimentation
A/B testing
copywriting skills
Google Analytics 4
Google Tag Manager
Microsoft Clarity
Hotjar
Core Web Vitals
mobile optimization
page speed best practices
modern WordPress page builders

Additional Information

Required Previous Experiences: 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
Expert level experience building and optimizing WordPress landing pages.
Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance.
Experience improving conversion rates through structured experimentation and A/B testing.
Strong copywriting skills with a focus on lead generation.
Experience using Google Analytics 4 and Google Tag Manager.
Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms.
Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices.
Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg.
Comfortable working with developers, designers, and paid media specialists.
Preferred Qualifications: Experience working with law firms or legal marketing.
Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services.
Experience with CallRail, CallTrackingMetrics, or WhatConverts.
Experience with VWO, Optimizely, Convert, or other experimentation platforms.
Experience using Claude as part of your daily workflow.
Familiarity with offline conversion tracking and advanced Google Ads optimization.