Description
Underscore Marketing is hiring a Director/Sr. Director, Pharmaceutical Media Strategy to lead integrated media strategy and analytics for DTC/Patient and HCP audiences. The role oversees performance reporting, insights, optimization, scenario planning, message mapping, sequencing, third-party health and media data, and consultative client support, while collaborating with strategy, analytics, data science, technology, and media activation teams. The position requires a related bachelor’s degree, 15+ years of media strategy, analytics, or related experience, and 5+ years in pharmaceutical media advertising across digital and traditional channels or strategic consulting.
