Summary from listing
The role supports digital campaign delivery, campaign testing and deployment, reporting optimisation, and personalised targeted communications for Henkel Consumer Brands and the Professional Hair business. It involves adapting global eCRM strategy to local markets, implementing and executing local campaigns, managing goals and KPIs, overseeing tool utilisation and partner onboarding, analysing local data, and contributing to regional and global sales discussions on eCRM and analytics. The position also manages business projects and provides feedback on sales concepts, country-specific issues, and best practices.
