Description
The Email Marketing Specialist will be responsible for building and optimizing email campaigns, automation workflows, and audience segmentation to drive engagement and revenue. This role involves owning the entire campaign lifecycle, from creation and list management to deliverability and performance optimization. The specialist will utilize various ESP platforms like HubSpot, Klaviyo, Marketo, Mailchimp, and ActiveCampaign, along with HTML/CSS editing for email templates. They will manage large contact databases, segment audiences, create drip campaigns, monitor deliverability and compliance, run A/B tests, analyze performance metrics, and generate reporting.
