Description
The Global IMC Strategic Lead will define and scale integrated marketing campaign strategy across countries for BEES, aligning campaigns with BEES touchpoints, brand owners, retail media, and CRM initiatives. The role establishes governance, calendars, mega-brand routines, campaign efficiency frameworks, performance dashboards, post-mortem analysis, KPIs, and global best practices, while collaborating with Product, Data, Ad Ops, and local markets. Candidates need experience with CRM tools, retail media, or integrated marketing campaigns, cross-functional and global experience, strategic and data-driven decision-making skills, stakeholder management, and fluent English; Spanish is a plus.
