Description
Arcadis is hiring a Global Lead Lifecycle & Conversion Manager to own and optimise the end-to-end lead lifecycle from engagement through qualification, nurturing, and conversion. The role partners with Demand Generation, Sales, Key Account Leadership, Sales and Marketing Operations, and Digital Experience teams to establish scalable processes, improve pipeline velocity, use buyer-intent and behavioural data, and maximise the conversion of marketing-generated leads into sales opportunities. It requires 6–8+ years of experience in demand generation, lifecycle marketing, marketing or sales operations, a bachelor's degree in a relevant discipline, and familiarity with CRM, lead scoring, funnel analytics, and related B2B growth practices.
